India: The Mahindra Group on Thursday launched Carworkz, a car workshop aggregator. During beta-testing phase, the startup had signed up 1,000 workshops and 5,000 registered users.
It aims to increase its footprint to five cities by December, building a user base of 1 lakh car owners and supporting over 4,500 workshops.
ET reported last year that the Mahindra Group’s used car division was planning to invest proceeds from a Rs 250-crore stake sale into Carworkz.
“Carworkz is designed to offer complete peace of mind to a car owner looking for a reliable servicing option. The app aggregates information on all kinds of workshops — from authorised service centres, multi-brand chains and independent garages,” said Tarun Gupta, CEO, Carworkz.
The startup will also provide listed workshops with a digital presence and support them with their back-end operations. Through Carworkz, a customer can book service online, see top-rated local service centres, and buy spare parts, accessories and services as road assistance and maintenance contracts.
The workshops that feature on the platform have been profiled to authenticate their services and existence. It also has a ratings and review feature for user feedback to help users benefit from others’ experiences. The company will also work towards a ‘Carworkz Assurance Program’ to ensure quality standards for services booked through the platform. According to industry estimates, the car after-sales service market is pegged at Rs 30,000 crore and is expected to grow to around Rs 40,000 crore by 2020.
Mahindra First Choice, the used car services arm of Mahindra & Mahindra Group, had floated a fully-owned subsidiary, Auto Digitech.
Source: Economic Times